Last updated: February 25, 2026
Covala Inc. (“Covala,” “we,” “us,” or “our”) operates the Covala API and the covala.com website (collectively, the “Services”). This Privacy Policy describes how we collect, use, share, and protect information when you use our Services.
This policy applies to API customers and website visitors. If you are an API customer, please also review our API Terms of Use and, where applicable, our Data Processing Agreement.
When you create an account, we collect your email address, display name, and (for API customers) company name. For paid plans, we collect billing information which is processed directly by Stripe and not stored on our servers.
When you use the Covala API, we log: API endpoint accessed, timestamp, response status code, response time, API Key prefix (first 16 characters), and IP address. This data is used for rate limiting, abuse prevention, usage billing, and service improvement.
We may collect usage data including pages visited, referral source, browser type, operating system, device type, and IP address through standard web server logs and optional analytics tools.
The Covala API serves product data (specifications, pricing, availability). It does not collect, process, or store personal information about end consumers. Product Data contains no personally identifiable information.
We share information with the following categories of service providers, solely as necessary to operate our Services:
| Provider | Purpose | Data Shared |
|---|---|---|
| Supabase | Database, authentication | Account data, application data |
| Stripe (when billing is active) | Payment processing | Billing information |
| Cloudflare | CDN, DDoS protection | IP addresses, request metadata |
| Vercel | Application hosting | Request logs |
| Upstash | Rate limiting, caching | API Key prefix, request counts |
We do not sell your personal information to third parties. We do not share your information with third parties for their independent marketing purposes.
The product intelligence available through our API is sourced from publicly available retailer websites and manufacturer documentation. This data relates to products, not individuals, and does not contain personally identifiable information. Covala is not affiliated with, endorsed by, or sponsored by any retailer or manufacturer whose product information appears in the Services.
We implement appropriate technical and organizational measures to protect your information:
Depending on your jurisdiction, you may have the following rights regarding your personal information:
If you are located in the European Economic Area or the United Kingdom, you additionally have the right to: restrict processing of your personal data, object to processing based on legitimate interests, and lodge a complaint with your local data protection authority. Our legal bases for processing are: contract performance (providing the Services), legitimate interests (security, analytics, service improvement), and consent (marketing communications).
California residents have the right to: know what personal information we collect, request deletion of personal information, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact privacy@covala.com.
Our Services are hosted in the United States. If you access the Services from outside the United States, your information will be transferred to and processed in the United States. For EEA/UK users, we rely on Standard Contractual Clauses (SCCs) as approved by the European Commission to ensure adequate data protection for international transfers. Our Data Processing Agreement includes the relevant SCCs.
We use cookies and similar technologies for the following purposes:
We do not use advertising cookies or tracking pixels. The API does not use cookies.
Our Services are not directed at children under 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will promptly delete it.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page, updating the “Last updated” date, and (for registered users) sending a notification to your account email.
If you have questions about this Privacy Policy, your data, or wish to exercise your privacy rights, please contact us at privacy@covala.com.